According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy.
Do: Start with Goals
Don’t: Ignore the Cultural Aspect
Do: Segment Content
Don’t: Set Unrealistic Expectations
Do: Leverage a Tool
http://blog.marketo.com/2016/11/5-dos-and-donts-of-employee-advocacy.html
Do: Start with Goals
Don’t: Ignore the Cultural Aspect
Do: Segment Content
Don’t: Set Unrealistic Expectations
Do: Leverage a Tool
http://blog.marketo.com/2016/11/5-dos-and-donts-of-employee-advocacy.html
