1. Make your web properties social media-ready
▪Use social sharing buttons on your blog content
▪ Include calls-to-action for your blog readers to share your content
▪Allow blog comments—and be responsive.
▪Link naturally to your social profiles and/or discussion groups in your content.
▪ Share social links everywhere
2. Gear your social posts towards increasing web traffic
▪In native social posts, direct social traffic towards gated content.
▪Use keywords
▪Use advertising
3. Optimize your website and social strategy based on your results
▪Social traffic
▪Click-through rate
▪Conversions
Increasing social traffic = proof of social media promise
http://blog.marketo.com/2016/02/how-to-increase-web-traffic-from-social-media.html?