The Fundamentals of Increasing Web Traffic from Social Media

1. Make your web properties social media-ready
    ▪Use social sharing buttons on your blog content
    ▪ Include calls-to-action for your blog readers to share your content
    ▪Allow blog comments—and be responsive.
    ▪Link naturally to your social profiles and/or discussion groups in your content.
    ▪ Share social links everywhere
2. Gear your social posts towards increasing web traffic
    ▪In native social posts, direct social traffic towards gated content.
    ▪Use keywords
    ▪Use advertising
3. Optimize your website and social strategy based on your results
    ▪Social traffic
    ▪Click-through rate
    ▪Conversions

Increasing social traffic = proof of social media promise

http://blog.marketo.com/2016/02/how-to-increase-web-traffic-from-social-media.html?